Our Logo & Variations
The logo is the graphic visualization of Scott Brown Media Group - from our employees to our events to the culture we try to cultivate everyday within the organization. The purpose of the logo is to help unify and identify us. By placing our logo on a piece of work or service we are essentially saying “we endorse this”. That is why it is important we take care of the messages we send to others, whether that is through our actions, words, or our representation. When possible, we will use this logo to clearly communicate who we are.
The SBMG logo is our identifier, our mark,
our reputation.
SBMG Logo
The default logo for Scott Brown Media Group includes the SBMG icon along with the name of the organization spelled out in bold.
SBMG Icon
As seen with the logo, the icon makes up a significant part of our mark. We can separate out the logo icon to use as a placement for our logo.
Uses such as Polos, hats, t-shirts, patterns, web design, lanyards, socks - you get the picture.
The default color of the icon is black when used with a white or colored background. Should the background be black itself, the white coloring of the SBMG icon should be used instead.
Logo Variations
These are the accepted uses of the SBMG logo. No other variation or color combinations should be used.
Variations w/
Brand Colors
Brand Colors
Primary
C000 M000 Y000 K100
R000 G000 B000
HEX 000000
PANTONE 7527 C / U
Secondary
C000 M000 Y000 K030
R179 G179 B179
HEX b3b3b3
PANTONE COOL GRAY 5 C / U
C000 M000 Y000 K050
R128 G128 B128
HEX 808080
PANTONE COOL GRAY 9 C / U